Understand the benefits of email marketing by correct analytics tagging!
Web Analytics Exchange
I
‘m very pleased to have joined the Web Analytics Exchange. This seems a great way of spreading the web analytics love….
I have joined as a mentor and I am hopeful that my experience is of value to the SMB, NGO’s, non profits and any analytics students that are building their experience.
I see that the primary tool looks to be Google Analytics, which of course is not surprising, due to the availability of accounts and skills. Yahoo! Web Analytics might wish to step up here and offer some free accounts to those that require. 
Canadian Marketing Association Courses
I was rather pleased to find that the CMA offers courses in internet marketing. In fact they seem to have a very forward thinking approach to the online arena as a whole. I was drooling over my keyboard at the course content for the Customer Insight through Research and Analytics Certificate
My feeling is that there are three criteria for success in web analysis. The holy grail is achievable when we analysts master 1) marketing principles that guide usability, promotion and advertising 2) the technical nuances of web analysis and 3) the pure mathematical number crunching that produces usable data.
SEOMOZ Link Acquisition Assistant
Helps in finding submissions for backlinks….. suggest saving the web page to allow the links to be visited over time.
http://www.seomoz.org/labs/link-finder/index.php
This is probably only free for a short period so get em while they’re hot!
Oxford Brookes MSc in Emarketing
Very excited to see my old postgrad university providing an MSc in emarketing.
I wish I was able to contribute to the course.. or perahps even swap my High Speed Networking and Distributed Systems for this considerably shorter qualification!
http://www.brookes.ac.uk/studying/courses/postgraduate/2010/emark
Emetrics and SMX Toronto
Yay.. the Great White North will be warmed by the combined SMX and Emetrics event April 6th to 9th.
Looking forward to interacting, learning and putting the grey matter to work with the presence of the leading professionals in the analytics and optimization world!